American decorative painting market characteristics
In the United States, decorative oil painting as a commodity, its market positioning as an annual income of 30,000 U.S. dollars to 100,000 U.S. dollars between the middle class. This standard is estimated that 100 million American families, middle class accounted for about 80%, the majority of middle class America are the most powerful consumer groups.
The United States oil market in general has the following five characteristics:
1, the United States have strong regional of oil painting market. The main distribution center in New York, Los Angeles, Miami and other cities as well as some well-known tourist destination. 2005 by the New York gross oil painting imports reached 2.25 billion U.S. dollars.
2, the most popular is mid quality with handmade painting. The main target for the chain of hotels, restaurants, taproom, and furniture dealers. 36X48 size oil painting market retail price at around 100-200 U.S. dollars, large size of up to thousands of dollars
3, oil painting wholesaler mainly minority. Korea in particular and the Middle East. Most of the current supply from mainland China, a small number of from Russia and other places. Although some oil painting is still faintly visible traces of Chinese production, but they are claiming to canvas paintings from European artist is the hand, with a view to fetch a better price
4, a professional oil painting distributors in the United States, have the ability directly to the foreign procurement is not many. Engaged in business in New York a lot of oil paintings, Manhattan area alone, hundreds of galleries, but are not large scale. Los Angeles as an example, more focus on the formation of the oil painting wholesale market is a matter for nearly a decade. Most of them are family-owned, and its sales to the region-based
5, United States oil painting market is different from the popular European style. Europe’s oil paintings mainly of dark, such as brown-gray. Many themes for the European court, history, religion and well-known attractions. Oil painting by American pop bright color-oriented, subject to many natural scenery and streetscape. Blue and white colors dominated the Euro-Mediterranean scenery in the U.S. market is also very popular. Very fond of a modern American abstract art, and some to the United States around the tourist attractions and landmarks of the painting as a theme will also contribute greatly to the market. Should put forward is that the current prevalence of Frameless draw the United States, a number of home chains, are Frameless draw and household products as a whole package to customers recommend
