03 Mar, 2009

china oil painting exploit the U.S. market strategy

Posted by: david In: Art Resource| art business| art news

framed-painting

china oil painting exploit the U.S. A market strategy
China oil painting at the development of the United States market was huge and the United States need to develop the Chinese oil market, product positioning appropriate to the middle-grade goods mainly to set up high-grade  market, but also to self-built “library”, the formation of series with the characteristics of subjects. Chinese oil painting companies from the “manufacturers” into “distributors”, bold “into the United States”, the “direct distributor “,  will be able to  become the main home  chain suppliers, will not only improve market share, marketing aspect but also to obtain more profits.

linked to the Terminal consumer market

China oil  painting has long been to merchandise “orders” based or “sample production” foreign let anything draw draw what is sold to that country whether it go, sell what kind of customers, but also does not have its own theme library. Chinese oil painting industry to a new level, from the passive “orders” to take the initiative to “sell” the transition, the first thing is from the production “Chang LO fitness” products start painting subjects with end-consumer market should be closely linked, has set up unique style, the whole subject matter, a large quantity “theme library.”

Set up offices at the United States

In order to develop new markets, to the customer location to set up an office, are closer to facilitate the United States under the single buyer of the necessary measures. The United States set up an office at the main purpose is to grasp the market dynamics, to facilitate customer contact. General as long as two years, you can not set up offices at the local competitor’s customers all over Latin America. At an office within one year, if the situation were normal, it was soon established in the United States Product Exhibition Center, and then single-sales center, or sub-Stubbs Products Center. Chinese oil painting on enterprises, the western United States are advised to set up offices in the Los Angeles area, after the United States east of the New York area to open up the market

Participate the United States professional trade shows

Chinese oil painting to enter the American market, long-term should not stay home waiting for passengers at the “Exhibition of origin” and to “sell to Show” transition, we must go out of the United States take part in professional trade shows, with many buyers to establish a direct relationship between the implementation “in-place orders.” Here by “Exhibitor” is not to take part in various kinds of “art exhibition”, because oil merchandise primarily for decoration, not as art. Chinese oil paintings fit the United States merchandise trade shows, the main exhibition are gifts, home accessories exhibition, hotel supplies exhibition and Furniture. For example:
1) Las Vegas International Consumer Goods and Gifts Exhibition
2) the United States, Virginia Christmas Fair showroom
3) The United States International Home & Housewares Show in Chicago
4) Los Angeles Gift Fair
5) the United States restaurants, travel supplies Expo
6) New York, United States International Consumer Goods Fair
7) The Seattle Gift Show
(8) orlando Gift Show
9) San Francisco International Gift Show
11) Atlanta Gift Show
12) Boston Gift Show and Toronto, Canada, the International Gift Show.
  The United States take part in these professional trade shows, must be 6 months ago welcome to apply. American paintings dealer will not miss any of their related business opportunities, in order to seize the old customers, they exhibit booth number over the years with the venue location are often the same. If China draw with offices in the United States and Products Exhibition Hall, the United States take part in these trade fairs are more convenient to get to know in the show on the client can maintain a close relationship. American exhibitors at the opportunity because of many, targeted, effective and relatively quick shot to fame.

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