Oil painting Art blog by Lucas Art

  
  Can not the prices of paintings ’s material:oil,paper and painter working hours add up the value of easy, this is a simple axiom. However, a village in Shenzhen, has chosen to do the price of their “production” of oil painting  marketing world.
    In recent years, dafen  arts and popular media attention, while also suffering from the dispute. On the one hand, annual sales of one million oil painting, on sales of billion yuan, occupying 60% of the world oil painting market, a series of staggering the number of people so that “China’s first oil painting village,” the title of a well-deserved; On the other hand, many people dafen, “as the production of oil painting , like McDonald’s” approach is quite critical that this is to belittle the arts.

     Art  change to  industry

     dafen, an area of only 4 square kilometers, more than 300 local residents only person, once per capita annual income of less than 200 small villages, how to become a has more than 800 galleries, more than 5,000 employees in the oil painting production of oil painting sales center? All this talk about from a chance coincidence.
     In 1989, Hong Kong art dealers Huangjiang with more than 20 students went to Dafen, rented house painting to do the processing, acquisition and export. With Mr. Huang own words, chose Dafen see their rents are low and close to Hong Kong’s geographical advantage.

     Huangjiang from access to Hong Kong and overseas orders, in the dafen production and processing, because the cost advantage in overseas markets soon to stop the foot. With the business expansion, Huangjiang recruit more students and artist to help him complete the orders. In order to improve the efficiency of assembly line the way they used to oil the production process is divided into several processes to complete. Later, Mr. Huang also some of the students opened a new gallery and painting studio. Dafen oil painting industry in the rapid spread of the scale become. With the rise of Dafen, well-known, a number of original artists have also begun into Dafen, relying on the market to display their works.

     In November last year, the first Shenzhen International Cultural Industry exhibit in the Dafen set up a sub-site overnight to let the “the first China Oil Painting Village” reputation widely disseminated.

     painting  reproduction with market

     Talk of  dafen, people will think of painting reproduction. But the reproduction has been drawn is a vague concept, some people think copy painting is painting reproduction industry, it was felt that substantial production, low-grade low-priced is  reproduction painting industry. In this regard, the ART ISOC  Chairman Wu Zhou explained that the painting reproduction is to be market-oriented paintings. He said that now is not only  painting copies, there are a large part of original works, but as a businessman, my eyes are always aimed at the market. Dafen, more than 80% of the market in Europe, America and the West likes color, we will work hard in color. I set the price does not look painted painter’s fame, but by the cost of painting, the production process, worth in the market, can sell in a short time should not go, that is, drew a line. painting reproduction is not always low-grade paint, but also has many high-quality works, but the price is relatively low, are its main characteristics.

     Then, painting reproduction can be regarded as works of art? Mr. Wu told a story: of a foreign art dealers to a price of 2200 yuan  bought from eight paintings, and later by a Chinese entrepreneurs from Paris to the price of 16,000 yuan each to buy back. The entrepreneurs do not believe that anyway these paintings from the great fun, he said that it was in Paris as the art exhibition of works of art to sell.

     Mr. Wu said that there are many similar stories, the concept of art itself is hazy, vision may wish to look at the art of calm and some use the arts to transform the wealth there’s nothing wrong.

Make it difficult to accept critics

     It was Dafen, the Secretary-General of Fine Arts Industry Association Introduce , gathered in the Dafen Oil Painting 5,000 practitioners from more than 20 provinces, many workers and apprentices for the painting, there are about 20% graduated from the formal art university. Them in the dafen or copying famous paintings, or to provide customers with landscape and portrait photos processed into oil painting, or painting in accordance with orders of high-quality copy art. Although they hold a paintbrush, but seems to miss the artist’s name.

     Target market is completely the production of a large oil painting-dafen mode, apparently will not be accepted by many artists.

     Dafen artists, the Chinese Artists Association Member Ma Liang told reporters, Dafen truly original artist is not more than 300. Art dealers who said that in recent years to Dafen, although many of the artists, but there are also many can not accept this way to leave.

     Shenzhen art exhibit period, Dafen Village as a venue to hold a painting at auction, to be inviting some members of the Association of Shenzhen canvas attend, but many painters of Dafen, very disgusted with the practice, it rejected the request. Obviously, many artists do not want their names linked with the Dafen, but do not want to own work with the assembly painting reproduction production line mentioned in the same breath.

     In addition, many people in Dafen oil painting in the international market would bring about what kind of Chinese oil paintings reputation deeply worried. One comment said: “China’s electrical appliances, garments in the international market is often synonymous with cheap products, are of Chinese oil paintings have to follow this step-by-step? Electrical appliances, garments are the main practical value, can be works of art? If also cheap, and that also left what? If we get the impression of Chinese oil paintings only cheap, it is likely to affect those solemn painter’s reputation in the international arena, the price of Chinese art in the international influence is very terrible. ”

     Want to improve the arts content

     Dafen artist Ma Liang also acknowledged that most of the current  Dafen painting  collections Nothing value and investment potential, it is merely a decoration, but this does not mean the future. Dafen, the slogan is “Art and the market docking, talents and wealth of conversion.” Dafen can really complement each other so that art and market it? It allows art to realize their value?

     In this regard, the Secretary-General Liu said that fun is to market needs and its economic gains from having to be made. Even from an artistic point of view, but also has its own value. A simple example, many people enjoy, “Mona Lisa”, but the original, after all, only a Dafen of the trip to meet a favorite art paintings of ordinary people’s needs. Painters and painters of controversy once in Dafen-house is also very intense, but after years of development, more and more people accept the practice of the Great Fen. Fair, we held the China (Dafen) Fine Arts Industry Development Forum, many experts are sure that a Dafen approach. We believe that the needs of the community should be the source of artistic creation.

     How to improve the artistic works of Dafen, content, Liu said, even if the  painted copy, Dafen now works with a number of years ago also has greatly improved. For Dafen came to compare the scores of well-known original artist, Dafen very seriously, funded organization they go all over the country painting, encouraging them to create original works. Hope that works in the overall level of fun on the grades improve.

     Ma Liang is a Dafen of outstanding original artists, he told reporters, he insisted on painting painting reproduction, because he created the works of others are to be decorative rather than collections. The reason why he went to Dafen, as he wanted to be able to close the market.

          It appears that on a big trip started painting dafen to do oil paintings are not satisfied with wholesale center, but quietly brewing in the Arts Center to the real transformation.

Let the Western acceptance of  this industry

     Undoubtedly, the biggest oil market in Europe and America. Data show that the United States accounted for about 60% of the population, annual household income in the 3-10000 yuan between the middle-class families, the average quantity of each family paintings for about 30. As a day-to-day accessories, these paintings will be replaced from time to time, the demand can be imagined.

     Dafen, can enter the U.S. and European markets, initially by copying paintings in order to low-cost, low price market and slowly through the West to explore the market for different market make original. Mr. Wu said that the success can not be separated from the grasp of the market, Americans enjoy colorful paintings, some Australian likes the color re-painting, I know what kind of painting where sold. Recently, we went to visit Egypt, through the study also brought back to the customer, we will re-create the Middle East, North Africa market painting.

     Spread outside the large-fen occupied 60% of the world oil market is, for the figure, Dafen, did not dare to identify themselves. However, the Dafen painting in the West and even in the world oil markets account for a large share, we can be sure.

     Dafen person so proud of the fact that before the majority of Westerners did not know the Chinese oil painting, but now they began to receive large oil painting fun. A painter, I painted Chinese landscape painting Guilin, Jiuzhaigou, also tried to create custom themes of painting, the painting style of ethnic minorities, foreigners one look, but also very fond of. From this perspective, the Dafen of Chinese culture also spread to the West